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About Us

Our History

Clever Yoga was founded in Tampa, Florida, in 2014 by passionate yogi Ellie Teng. Ellie discovered yoga and all its profound benefits for the mind and body after training as a marathon runner began to take its toll on her joints. She instantly fell in love with the practice of yoga. Physically, it helped heal her body; on a deeper level, yoga became her life’s passion. Ellie founded Clever Yoga around the principles of loving kindness, supreme customer care, and her strong belief in the vast benefits of yoga.

As the business grew Ellie expanded her team; currently, a small group of women work with her full time at Clever Yoga. The current team has been working together since 2017, and although spread out geographically, the team interacts daily. Each member brings diverse strengths, unique skills, and enthusiasm for all things yoga to help the business move forward and improve every day. 

Our Mission

The Clever Yoga team aims to bring you the very best yoga products on the market so that you can get the most out of your own personal yoga journey. We understand what yogis look for in their accessories; Clever Yoga’s products are made for yogis, by yogis. Our mission is to provide products, service, and benefits to the yoga community with honesty and integrity. From the moment you purchase a product you will sense our warmth and collective passion, and receive superior customer service.

Our Journey 

As Clever Yoga has grown we have expanded our product range to meet the needs of every yogi, at every age and stage of your yoga journey. We test new products not only for the highest quality; we also look for eco- and earth-friendly materials and packaging. Our products are tested by real yogis before they hit our shelves.

When you purchase any of our products, you are purchasing far more than a piece of merchandise. We want you to walk away with the complete Clever Yoga experience and feel part of our community. We want you to become a member of the Clever Yoga family and enjoy all of the benefits yoga has to offer. We will bend over backwards to ensure you are happy with your purchase. That is why we offer our “Namaste warranty,” where we will gladly refund your money or replace your products if you are not completely head over heels in love.

As well as serving our customers, we also like to give back where we can. For the last three years we have been supplying mats to the Wounded Warrior Project, which supports post-9/11 veterans. We also donate all our returns to various yoga programs in communities all over the USA. 

Our Future

We continuously strive to improve and add to our line of yoga products, and feedback from our customers helps us to do this. We also want to add some additional products that we love and believe our customers will love too. Our passion for finding and bringing beautiful, functional, and high-quality products to our customers is what we love to do.

We cannot wait to be a part of your yoga journey. We welcome you to our store. We welcome you to our family. We welcome you to yoga.


The Clever Yoga Team